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Ora Organic Founders

We're Ora Organic

We make ridiculously nutritious plant-based products that make people and the planet healthier.

When we began searching for supplements that matched our high standards for food, we quickly realized there was a huge problem in the space. Companies were bottling cheap, synthetic chemicals in ugly and unsustainable packaging – making the whole supplement experience an unenjoyable mess.

Ora Organic was created by and for healthy foodies to replace synthetic supplements with nutrients from organic and sustainable sources. That means omega-3 from microalgae and protein from plants!

And because we love food, our very own chef created delicious organic flavors for our products! Because #yum

Will Smelko - CEO, Ora Organic Will Smelko Team & thought leader. Part man, part bear. Sustainability crusader. Can grow a full beard in 3 days #OrganicBeardOil

Chief Executive Officer & Co-Founder. Visionary and foodie, upon graduating from UC Berkeley Will started his career in operations consulting for big pharma and healthcare companies and soon realized that there was an opportunity for plant-based nutrition to both mitigate climate change and look after his own health.


Ora was then born out of a desire to empower others to take charge of their own wellbeing by providing them with the knowledge and tools to do so. Together with Erica, Ron, and Sebastian, Will created Ora to reflect his own values of organic farming, sustainable harvesting practices, and plant-derived nutrition.